Tempted to become Complacent? Don’t!

Fighting Complacency is like doing the dishes; it never ends!  But every time you take action in the kitchen, every thing is gleaming and ready, and you feel great!   So lets always be alert and thinking and working.  It is a great habit to have.  Building great habits is the way to put yourself on autopilot.  Pretty soon, you will not question yourself: should I take the day off and waste it away?  No, you review your to-to list every night, and wake up firing on all 8 cylinders.

Complacency is to be avoided at all costs.  It can creap into your life if you let it.  Don’t let it.  If you hit a plateau, think, OK, let’s try a different approach.  If you are making money, don’t slack off and think the gravy train will continue for ever.

First, look around.  Get some help, see what has worked for someone else.

Second, try to associate with like-minded powerfully motivated individuals.  Studies show that Wall Street traders who stayed in constant communication with colleagues outperformed those who did not. Consider your associates your support team, or support staff.  You can bounce ideas off of them and ideas come from them.  You can keep the energy level high this way.

Third, make sure you are not repeating actions or processes that lead to a dead end for you before.  Breath some fresh air into your daily routine.  Get innovative.  Go outside your comfort zone.

Fourth, try ramping up your exercise routine.  This will irrigate your brain with a lot of new ideas which you can use today. Fifth, look to mentors in the written word.  The classic marketing books from the past are timeless.  Read or reread Zig Zigler or Maltz or Dan Kennedy’s no BS series.  Are you complacent?  Don’t even think about it!


Here we are in another beautiful New Year, by our calendar, and all motivated up to go forth and do good works!  It is a great time to be in the internet marketing business, as the internet is just starting to pick up steam!  The number of users is doubling every year, so at this rate, we will soon have more internet users than we have people!

Still, we each have our own perspective and unique personality and skills to help others, to bring our message to others!  If you can help people and make a difference in their lives, they will gladly show their appreciation by sending money your way.  Think of helping them first and money second.  Please don’t get the order reversed.

Sometimes you might not see how valuable some of your skills are, since to you a lot of what you do and how to do it is obvious.  But to someone who does not know how to FTP or do the quickstep in double time, it is not obvious.  Finding the people who are looking for the answers that you provide, often desperately looking for those answers is tricky, and a lot of work.  But anything worth doing is a lot of work, especially if you get paid for doing it!


“What is unique about you?”  When you are in the internet marketing business, the first thing a potential customer wants to know about you is just this!

Once you formulate this, you have your most important sales element, by far!

Take a minute and start a list. Answer this question, “What is Unique about You?” If nothing pops to mind immediately, just start brainstorming.  List topics, go with word associations, jot down ideas that pop into your head, and keep writing on your paper, filling the page. Study the list and ask yourself again, “Which of these elements make me stand out from the competition?”

Too many marketers send out short “Buy Now!” blasts to their list over and over that people tire of quickly.  Repeating the same boring techniques that everyone else uses is not going to help you stand out from others.

The people on your list are all unique, with their own set of problems. But most of them have the same problem: they want to make money online. Who doesn’t?

People often feel they are stuck in a rut, spinning their wheels like an empty pickup truck stuck in axle-deep mud. The more they rev their engine, the more noise they make, and the deeper they sink.

They want to break out of their rut.

People are looking for one of two things:

They want a fresh completely new idea or new technique they can use for a new business venture, a new software product they can use or market, a new marketing tool they can use to make money, or…

Or they want to enhance and improve an existing product or process they are currently using.

Either one of these will be a breakthrough for them.

Your job as a marketer is to be a fresh voice to them.  Provide products and services that address this specific problem: “How can I quite doing the same old thing that works some or maybe is not working so good, and start doing something different that does work, and works well?

There are a lot of reports and blog posts that proclaim the death of internet marketing as we know it. If the bloggers are referring to the technique of blasting a blind email list with bogus claims for questionable products, then all well and good.  Yes, it is time for something a little different.


8 SECRETS of FITNESS through CYCLING: 6, 7 and 8!


Sixth, ride well; by that I mean, have a nice comfortable relaxed position on the bike, assuming the bike fits your well. By that I mean, you should have a relaxed balanced position with your weight divided between your seat, your pedals and your bars. It doesn’t matter if you ride a mountain bike, a road bike with drop bars which most people prefer on the road, or a cheapo department store bike. In every case, your weight will be divided between these three points of contact to make yourself comfortable.

Seventh, and very, very importantly, pedal well! What do I mean by Pedal Well! Peddling well has two components. These two secrets of good peddling are actually what separates the professional rider from the struggling goof ball! If you pay attention to these two peddling secrets, you will ride like a pro too! These two are, first, pedal smoothly and strive to make perfect circles with your feet. To do this, relax your whole body and pedal in an easy gear so you don’t have to “push” on the pedals. When a foot on one side reaches the bottom of the pedal stroke, pull back on the pedal as if you were scrapping mud off the bottom of your shoe. This keeps the pedals rotating smoothly and avoids any dead spots in the pedal rotation. Certainly this is easier if you have toe clips holding your shoe to the pedal, and easier still if you are mechanical clips holding your shoe to the pedal. Don’t worry about being able to get out of clips. After a couple rides, this comes natural.

The second component of the peddling secret is to keep your pedal revolutions relatively high. The pace or speed of pedal revolution is called “cadence”. You want to keep your cadence around 100 rpm for most fun rides. How do you know what 100 rpm feels like? It is fairly brisk. You don’t want to be whizzing along like a sugar-crazed kid on a tricycle caroming off the furniture. But you don’t want to be laboring either. Find your happy medium. The reasons for a high cadence are many. You will avoid knee stress or knee injury. You will build strength in your knees, ankles, well, all parts of your legs. You will be able to accelerate easily on the flats and climb hills, simply by keeping your cadence or spin up. If you want to go faster, you simply spin faster. You breathe easier while spinning briskly, and you heart works better as it is not straining. Your blood is flowing well into all parts of your body and especially into all parts of your legs. So pedal smooth and pedal briskly, energetically, but lightly, relaxed.

Eighth, and here a secret that many cyclists do not know, but most eventually learn, even though some never learn it: Get out of your comfort zone! Unlike in show business where you want to shorten things up and leave them wanting more, in cycling, in planning and dong rides, the most benefit will be obtained by you and for you when you go on a ride and 2/3rds the way through it, you wish you were home! Do you see what I am talking about. This is one way of getting you our of your comfort zone. Only by being pushed somehow to get out of your comfort zone will you be able to get to a great fitness level. Similarly, get out of your comfort zone by sometimes going out when you don’t seem to feel like it. But once you are on the bike, you are enjoying yourself after all.  And you will be comfortable being outside of your comfort zone!  That applies to most things in life.

Group rides are a great way to push yourself, or get pulled, out of your comfort zone. Your bike shop is a great source for info on group rides. Pick a group ride that is appropriate for your ability and level. Don’t start with a century 100-miler. If you start with a fast group, you will be dropped as fast as a whistle blower is shunned by his co-workers. Then you will be riding alone, anyway.  Fast group rides come later after you get the basics. Just ride,for now, no matter what the weather.

But you can always make allowances for the weather, or work around it. If it rains a lot in your area, if you live in Seattle, for example, get some biking rain gear at the bike shop. If it is cold, bundle up, and please use current high tech clothing. If it is going to be a 100 degree Texas-hot day, get out early in the morning. If you hear or see that it is going to rain later on today, get going early. If it is storming now, wait it out.

I hope these eight secrets of fitness through cycling have helped you.


1) ride and enjoy the elements outside,

2) maintain your bike,

3) dress for comfort during the ride,

4) plan your route for your ride,

5) ride regularly; find ways and do things like group ride to encourage yourself to ride regularly,

6) ride well, that is, ride relaxed and in a comfortable balanced position,

7) pedal well, pedal smoothly, at a medium cadence of around 100prm,

8) get out of your comfort zone!

When you see a cyclist go by, make a mental note. Are they using these 8 secrets of biking? Or just some? Or in some cases, none? You people struggling all the time, uncomfortable, inappropriately dressed, on poorly maintained bike, riding less than optimal routes on poor roads with too much traffic, struggling in a heavy slow gear, who are not enjoying themselves.

Please, please, please, put into practice these eight secrets of cycling and you will be so happy you did. You will live better, longer, and happier, and have a sparkle in your eyes!  Even if you use only some of these secrets, you are off to a great start. If you put them all into practice, you will look like a pro, feel like a pro, and ride like a pro. Happy cycling!

If you have enjoyed this short introduction to the world of cycling, please buy my $7 report entitled The Complete Guide to Cycling, available as soon as it is finished.  To be the first to receive notices and updates about the guide, please send an email to admin@michael-holcomb.com to join my mailing list if you have not already opted in.  Thanks, and again, happy cycling. 

Third: Comfortable!  Let’s focus on your comfort for a minute. You will need a few things to be comfortable and to enjoy your bike ride. If you are not enjoying it, you won’t be doing it very often! You need comfortable and safe clothing. Please do not wear a bulky jacket or shirt that will billow out like a sail and tend to force you to go every which way but in the way you want to go! Occasionally, you see folks wearing a bulky jacket. They are being pushing around by the wind, and are struggling big time to make any progress at all, down the road. You are not sailing a boat; you are peddling a bicycle for fun and fitness.  Also, if you start with a bulky jacket, it will become uncomfortably warm very quickly as you exercise.  Start wearing your thin layers, appropriate for your weather that day, and very quickly you will warm up and be comfortable!


Please buy bike shorts with a padded crotch and a jersey with pockets in back from a bike shop or by mail order. Bike shops are the best source of bike clothes because they offer endless free advice and the chance to see and in most cases try on the merchandise before you buy. You might get a small discount from mail order but they certainly do not offer the personalized service that your local bike shop does. If the weather is cool, buy a biking jacket from the shop, perhaps a discontinued one if your budget is tight. The jacket will be form fitting, but not tight, wind resistant and water resistant but will breathe so you don’t create an unbearable sauna and sweat to exhaustion.


Be sure and have a clean bottle full of fresh water in your water bottle cage and keep hydrated, that is, drink some before you become totally dehydrated. Eat what you like before the ride and carry a convenient snack like an energy bar in a back pocket. Now you are energized, you feel good, look good, and your bike sings. Let’s go riding.


Fourth, Planning!  Think about your route and the time you have for your ride before you depart, and make adjustments accordingly. Preferable pick a time when vehicle traffic on the road is minimal, such as 9am or even earlier on Saturday or Sunday morning. That is time when you see lots of bikers out and racing teams training. Riders who ride a lot pick the best times and places to ride, and so should you.

Of course, riding 20 minutes every day is better for you than riding 6 hours once a month, but your busy schedule or inclement weather probably are dominant factors as to when you can ride.


Your local bike shop, once again, is a fountain of information about good bike roads in your area. They offer ride guides, ride announcements, and often function as a place for riders to congregate, meet each other and start rides from. On your ride, when you see other riders stopped for water or taking a break along the way, stop and say hi and be friendly. Ask about their recommendation for routes, and advice on anything. Sometimes you will find they bought their bike at a bike shop you never heard of, one that is a great new source for you.


Fifth, make your riding a regular activity. While you may not have time for longer weekend rides, you can always pull out your bike after work, weather and daylight permitting, and ride one of your favorite routes for about an hour.


One hour after work three times a week is ideal. You will continually get fitter, breath easier, walk easier, sleep better. When you bike, you are doing ideal aerobic exercise. Your heart pumps fast and irrigates every part of your body with fresh blood. Every organ, especially your brain, gets rinsed with fresh blood. Waste products are carried away, and nutrition-rich blood goes into every cell, renewing your body, helping it function better. Everything you do, from work to sex is better when you are fit and healthy.


Getting fit and keeping fit should be fun! Before I began cycling regularly, exercise was a chore I suffered through. I might go to a grueling indoor spinning class, which, granted, was a great workout, but afterward, I went home and ate twice the calories I just burned off! And I didn’t go back! At least not for a while. Indoor classes can be fun, especially in the winter, with great music blasting but read on.

At one time, I also struggling to lift heavy iron dumbbells assembled from worn-out 4-8-4 steam locomotives.  I felt pretty beat up when the session was over so I let my gym membership lapse!

Finally over a long time and a lot of trial and error, I learned these 8 secrets of cycling and I am happy to pass them on to you here, one day at a time.

Listen, the first secret to fitness on a bicycle is to make the ride fun, fun, fun, by riding outdoors, any time of day, and focus on having fun! You are outdoors in the elements, often sunny and warm, at least in summer. It may not be perfect. There may be some wind, some clouds, perhaps a cool bite to the air or a threat of rain. Often there is traffic on the road to be careful of.  Sure, there will be obstacles along the way, but they are all easily overcome.  Be sure and listen to your body.  Start each ride peddling very easy in order to warm up.  If you have an injury or are super sore, ice it.  I keep a bag of frozen corn in the freezer that corforms easily to any sore body part.  Eat well, plenty of whole grains like brown rice, cous cous, quinoa and bulgar, as well as plenty of fresh fruits and vegetables.

Bonus tip: if the other vehicle is bigger than you are and wants to go first, let them! This is a rule of the sea, by the way, that the larger vessel has the right of way, and is an unwritten law on land too. So please keep that in mind. Don’t be like my friend who got in a fight with a bus and lost!

The second secret, something that is almost always neglected, is to keep up on the maintenance of your bike. For a ride to be fun, your bike must be in good shape and working properly. If you haven’t ridden in a while and the bike doesn’t shift properly or is making strange noises, take it to your local bike shop. While you are there, ask them if they will look at you while sitting on the bike and tell you if the seat needs adjusting or if you need a longer or shorter stem. You may even look around and be tempted to get a new bike. If you do, be sure it fits you. Consider paying for a professional fitting. All bike shops offer a fitting, often free with the purchase of a new bike. For now, we want to have a good ride on your current bike. Soon, you may want to upgrade, and I will give you great tips on that too.

Remember what they say about dressing for work or to go out on the town, “if you look good, you feel good”! This too applies to biking. The appearance of your bike affects how we feel and enjoy ourselves on the ride. It helps a lot if your bike is working smoothly and quietly, like a new car. Like every vehicle, a bike must be maintained, but that is not much work!

Maintenance is easier if you keep up with it and not ignore it. For example, I keep a fairly clean rag where I keep my bike. After every ride, I wipe the oily film of dust and grime off my chain, and wipe the film and grit off the 2 rear derailleur pulley wheels too. I might even pass a clean rag over the frame to keep it shining.

Once in a while, I spend twenty minutes cleaning the frame with soap and water, and cleaning the chain, chain rings in front and cassette in back with a used tooth brush and some handy solvent. I have seen some chains that seem to be bonded with grime. For that you need a brush and lots of solvent. For solvent, I have used diesel fuel, turpentine, solvent purchased from a bike shop, and even olive oil! The chain and the rings or cassette parts really need to be clean for your bike to shift properly and ride smoothly. So please wipe the chain off after every ride. It is surprising how easy this is and how well it works as a key maintenance item.  More secrets tomorrow…

How Can We Make Money On Line!

Like the weather, everyone has something to say about internet marketing, but no one seems to do anything about it!

OK.  Let’s question google about ways to get into internet marketing.  Entering google a query about making money online, we find answers such as blogging, list-building, affiliate marketing, developing your own information products and a zillion ads for the same.  Since we can’t do everything, darn it, we must specialize!

Specialize!  Easy for you to say, but not so easy to do, perhaps,  like most things.  So, the path to specialization is to search the niches, search, search, search and research, and persue that which you are passionate about, knowledgeable about, excited about, and share this knowledge to help others.  Share it with a blog or by writing an ebook.  When you offer great information, advice and tips, links, articles, and ideas, people are going to be attracted to you and will gladly buy your products and services.

Specialize!  We live in an age of specialization!  No one can know everything about everything.  So we must know everything about one thing, one tiny area of expertise!  Narrow down your searces for information.  Focus on your passions.  And you will become an expert!  You are an expert, really.  You just did not know it!



My friend, Stuart Turnbull, at www.stuart-turnbull.com, has written a great ebook on how to use WordPress to create a blog and then edit it so that it looks like a static high-dollar custom Web Site!  It’s a great way to go to get a high quality web site by building it yourself.  For now this eBook is free to download here:  http://www.wordpress2website.com/19111501.pdf

In our current economy ( and when is the “current eonomy” not a challenging one?), we have to keep paddling, upstream, downstream, across stream, any-which-away-stream, to keep our heads above water, it seems.  So here is a cool product that has great usefulness to a lot of people.  I will be using it myself.

When you feel like this, know that we have all felt that way!  Not every day, hopefully.  But once in a while, yes!

What to do?  Just pick yourself up, climb out of bed, look in the mirrow and smile!  It works every time.

For every problem, there is a solution!  Just google it!  Hey, you google me, and I’ll google you!  That’s a fair deal!

And hey, if you don’t find the answers to your problems on google, look on YouTube!  Surely you will find something there helpful…or at least entertaining.

I am here to Blog, entertain, help and, yes, to make money.  I am a marketer.  I market products, services, real estate, all the necesities of life.  I help you find what is exactly right for you.  Email me your wants and needs at admin@michael-holcomb.com or post them below for our review.

Although when people first offer to help you, you don’t know if they are lying or telling the truth.  But you soon learn what they are up to, hopefully before you are out too much money, if they are into negative things.  But still, every experience is a learning experience.  Truly.  And everything is for the best.  These are eternal truths, if there are such things.  Or simple observations, if you will. Even better, self-fullfilling prophecies.  Those are the best kinds.


Question of the day: “What is Unique about You?”

When you enter a marketing coaching program, the first thing they do is tell to study yourself and focus on what you know and are passionate about in order to market this focus energy, if you will, to help other people.

By the way, I recommend to everyone that the best and fastest way to get up to speed with any endeavor, especially internet marketing, is to get one-on-one training, whether you want to improve in your favorite sport or activity, or become very good and make a lot of money at internet marketing!

If you try to market some product or program that you yourself find boring, your disinterest will show through.  Similarly, you enthusiasm for a product will be infectious.  You love it!  Everyone will love it!  So be honest; be transparent;  find what you love, if it is practical and marketable, and spread the word.

I love finding artistic works in flea markets or on eBay that are obscure but still intense in a subtle way.  That is why I was attracted to Avril Harper’s Product, EBay Postcards Profit, and why I wholeheartedly recommend it. Avril loves searching for antique postcards.  It is her passion.  My view is that if you purchase an info product that is reasonably priced, educational,fun to use, and gives you value, go for it.  In this case, Avril helps you find antique postcards on eBay for resale; however, I tend to keep rare postcards and not sell them because the satisfaction of the viewing experience outweighs the money I would get selling them, but if the economy gets any worse, sell I will.

Avril has a real passion for searching for and discovering antique postcards, and that infectious energy powers this info product that teaches you how to do it.  You will find her product and the first one at the top right hand corner of my blog.  Good luck and have fun!


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