Spring is here, more or less, and bringing along with it the usual spring fever.  Ouput seems to be slowing down by some of my marketing friends.  So please don’t let yourself slip into an unproductive rut.

If you find that a day or two goes by without you turning out a whole bunch of work, or perhaps any, don’t put off the whole shebang any longer.  Don’t just add stuff to your to-do list, and file the list.

Let’s figure out how we can break the sled runers loose from the frozen snow!   I say, don’t plan a huge barrage of work that gets put off ever longer.  Just pick one little thing that you can do today.  And another small chore tomorrow.  There, the work habit is starting to return.   Make it two things the following day, and three things the next.   There.   That is the way to regain your momentum and start adding dollars to your bank account.


We all want to get more done! Sometimes we wish that things would happen by themselves, but this does not happen, unless you have slipped into a parallel universe.  Sometimes I think that I am living in a parallel universe here, but all it takes is a quick dose of reality to get my back on track.

My to-do list grows at an astounding rate, as probably does yours too.  What is one to do.  Think about this.  If you look at your whole list, is often too easy to say, “I’ll start tomorrow.  There is no way I could even make a dent in the list of everything I have to do.”  The result: nothing gets done.

I think a better way to approach it is to do only one thing today, even if it is a very small thing.  If you already have monster momentum and are barreling along doing a kazillion things each day, keep on truckin’.  But if you need more traction, then go with this: do one thing each day, and your completed tasks list will grow at a pretty good clip.  There, I’ve updated my blog.  That’s one thing today.  But since I meant to do it yesterday, I still have one thing to do today.  I just bought a very cool, WSO.  Does that count?  Unfortunately, not.  Reading about work is not the same as doing it.  How ’bout laundry, going to the bank and grocery store?  All good activities, and all need to be done today, but unfortunately, we still need to build momentum with our business, with our work, to make any money.   So back to doing one thing today….something I don’t want to do.  I have a pretty good list.  It is easy to look busy, but on to the work pile…


Hi Blog Readers,

Time Management is one of those universal topics we all acknowledge, but probably don’t give as much attention to as we should. My take is if you do what you don’t want to do, that is, work, then you are managing your time effectively. How many of us self-employed want to do what we absolutly do not want to do all day long, day after day? Just thinking about this kind of life hurts your brain, you say?

But actually, if you start doing this right now, doing what you don’t want to do, pretty soon you will get in the groove and be very, very productive, and really enjoy it. Admittedly, this is a hard concept to wrap your mind around. How about this: do your most difficult task first thing in the morning. With that out of the way, the rest of the day will seem easy, be easy, and the rest of your work will flow.

 Your goal is to become a positive presence in your customers’ everyday lives. But don’t mail them the same offer over and over. You can mail a second time if you think they missed it the first time. But you do not want to be trying to ram something down their throat or threaten them to act now or be doomed to hell. Instead, offer them only good products with good follow up letters and occasional letters asking for feedback. Unadvertised bonuses, membership programs that provide consistent huge value, your own focus on new and better products, and a search for specific products that match the focus of your own products.

If you don’t bother to become a presence your list anticipate, the following might happen.

Here’s the actual email I recently received:

Hello friend,

I’m sending this message because within 
the last two years you opted into one of 
my websites about Internet Business and 

Beginning January 31, I will be discontinuing 
email marketing.  I believe email is no 
longer a cost effective means of marketing.

Our email auto responders – both stock and 
customized messages converted poorly.  And 
as my list grew into the thousands, email 
marketing fees became significant.Therefore 
because of the practically nil conversion 
rates an email marketing spend is not justified.”

What principal of internet marketing did he forget? He forgot to build and nurture the relationship with his list. Sure, he build a huge list. But it was very unresponsive and ultimately unprofitable!

Everyone has problems. That is why your customers are coming to you. They have problems. They are looking for solutions. As entrepreneurs, we thrive on problem solving. Hassles are great because the more problems we have, the more opportunities we also have to provide solutions…which make us money! Entrepreneurs are flexible, adaptable, resilient. We have to be!

 Solve their problems by being consistent with your delivery. Be frequent. If you used to have a favorite TV show, you looked for it at a certain time. It didn’t just pop up randomly. Same with your magazine subscriptions. They come like clockwork, the same time every month. You too should strive for consistency. Email 3 times a week, and stick with it.

 Remember we are never out of excuses! I don’t know of many races that procrastinators win. They have a unique problem: As Leslie Nielsen put it, “Doing nothing is very hard to do…You never know when you’re finished!” Don’t be one of those who work at doing nothing. And never forget, there is a big difference in ACTION, ie a flurry of activity, and RESULTS, something that puts money in your pocket.

Be Clear, Stand Out: Become a Fresh Voice

First,  you must let your personality shine.  Make your customers see who you are.  Be yourself, and emphasis your strong points.  Your customers are going to buy from someone they know long before they buy from someone they don’t know from Adam.

Focus on what is unique about you and your services.  What exactly is unique about your products?  Think about the way most marketers do things and do things differently, your way!  Emphasize your personal strengths so that you stand out and your customers come to know you.  you want them to look forward to your communications.  So give them something to look forward do!

But be careful; there is confidence and there is overconfidence, as you may have heard:

“Captain, there is an emergency!” called out the First Officer.  A bright light loomed dead ahead;  a collision seemed imminent.  The captain got on the radio on the common frequency.

“This is the USS Nimitz.  Make way!”

“No can do,” came the answer back.  The light did not change course.

  “Exasperated, the captain shouted, “This the Carrier Nimitz, the largest vessel afloat.  Make way, I say!”

The voice responded, “And this is the Grand Point Lighthouse.  Your call.”

Never forget where you are and who you are talking to.  When you reach out to your audience, you can’t bluff them.  Become a fresh voice!



If people are attracted to what you have to offer, and understand it, you immediately have great influence with them. Everyone wants to be a part of something. We belong, by droves, to clubs, churches, hobby groups. We’d rather work for a prestigious company rather than a no-name. Last week, when the guy in front of me in the rental car line reached the desk, he didn’t say his name or reservation number. He said, “I work for Boeing!” Are you important when you belong to a giant company? You think you are.

 Starbucks has created the illusion of a private club with its physical and emotional environment. Starbucks offers a consistent, comfortable place for their “members”, and its not cheap to belong. Critics mock it by calling it “Fourbucks,” but no one is laughing. We are lining up to buy our members discount cards and use them coast to coast. It costs to belong to starbucks. And people will pay to belong to your list if they think they must.

To connect with this desire to belong, to fulfill this need, you must get clear on what your primary category is. Be a specialist expert, so people know how to pigeon hole you. You too can create a psychological environment as emotionally appealing to your list as Martha’s is for her list and Starbuck’s is for their list. When you walk in and order your double mint latte with whipped cream on top, you are declaring your membership and exercising your privileges!

To be a successful marketer, you must define your focus. You need to build a business that is extraordinary and perceived as extraordinary by others. Don’t even think about being a normal business. 



(Note that a reverse order listing draws the reader in!)


6. Don’t use “Info” as your From Name.

5. Don’t constantly change your from name. Focus on standing out as you! Develop your personality so your customers can connect with you!


3. Address your customers by their name. You have it. Use it. Don’t address them as Dear Friend, Dear Customer, Dear Member.

2. Don’t send out a broadcast with only a clickable link and non content.

1. Don’t send out mistargeted messages, ie, sending messages for men to women



5. Be sure and send new members of your list Follow ups.

4. Upsell and cross-sell to your members the longer they stay on your list.

3. Survey the ones who stick around to find out what they would like. Then you can give it to them.

2. Keep your lists separate by age, if possible.

1. Consider and plan for a subscriber lifecycle.

Develop Your Own Philosophy of Becoming Awesome!

To build a great relationship with your list, you need to develop your own philosophy that coincides with your list’s wants and desires.  They want to make money just as you do.  Some are just happy to collect ideas and products for “future” use.   That’s fine.  That benefits thae and it benefits you!  It makes them feel good, and helps you pay your bills.  And they might become motivated someday to take action.

But first and foremost, develop your philosophy around becoming awesome and giving huge value.  Value in marketing terms, as you probably know, is what is called Service in the rental business, or Return on Investment, ROI, in the investment field.  Everyone wants and absolutely should get a great return for their money and time.  It is our job as marketers to see that they get it.



All you have to do to make money in Information Marketing is create your own product!  It should be a good one, one that stands out, that people are glad to receive.  If people like your product, they will probably like getting emails from you and most likely buy your products, especially if they are quite unique.

It helps to have a support group, so contact and share info with other marketers and  even team up with one when you get the chance so that you keep your momentum going, and are accountable to at least one person, your colleague.  Joining  mastermind group for mutual support is always useful, but can be expensive especially if you are on a budget.  Really, there is only one basic principle: keep trying to succeed, and you will.

In residential real estate, the governing rule is Location, Location, Location.  In commercial real estate, it is Cash Flow, Cash Flow, Cash Flow.  In Internet Marketing, our mantra is Never Give Up, Never Give Up, Never Give Up!

Every failure is a learning experience.  Every step puts you one step closer to your goals.  Every success in earned by hard work, and lots of it too!  We are all rooting for you, so give it 100%, hang it there, and the money will come like rain.  Drizzle, anyway. :-)



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