“What is unique about you?”  When you are in the internet marketing business, the first thing a potential customer wants to know about you is just this!

Once you formulate this, you have your most important sales element, by far!

Take a minute and start a list. Answer this question, “What is Unique about You?” If nothing pops to mind immediately, just start brainstorming.  List topics, go with word associations, jot down ideas that pop into your head, and keep writing on your paper, filling the page. Study the list and ask yourself again, “Which of these elements make me stand out from the competition?”

Too many marketers send out short “Buy Now!” blasts to their list over and over that people tire of quickly.  Repeating the same boring techniques that everyone else uses is not going to help you stand out from others.

The people on your list are all unique, with their own set of problems. But most of them have the same problem: they want to make money online. Who doesn’t?

People often feel they are stuck in a rut, spinning their wheels like an empty pickup truck stuck in axle-deep mud. The more they rev their engine, the more noise they make, and the deeper they sink.

They want to break out of their rut.

People are looking for one of two things:

They want a fresh completely new idea or new technique they can use for a new business venture, a new software product they can use or market, a new marketing tool they can use to make money, or…

Or they want to enhance and improve an existing product or process they are currently using.

Either one of these will be a breakthrough for them.

Your job as a marketer is to be a fresh voice to them.  Provide products and services that address this specific problem: “How can I quite doing the same old thing that works some or maybe is not working so good, and start doing something different that does work, and works well?

There are a lot of reports and blog posts that proclaim the death of internet marketing as we know it. If the bloggers are referring to the technique of blasting a blind email list with bogus claims for questionable products, then all well and good.  Yes, it is time for something a little different.


Filed under: Internet Marketing

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