PLEASE TAKE THESE EMAIL RULE SETS TO ADD TO YOUR TOOLBOX TO BUILD A GREAT RELATIONSHIP WITH YOUR LIST!

(Note that a reverse order listing draws the reader in!)

WHAT NOT TO DO:

6. Don’t use “Info” as your From Name.

5. Don’t constantly change your from name. Focus on standing out as you! Develop your personality so your customers can connect with you!

4. Don’t YELL IN YOUR SUBJECT LINE

3. Address your customers by their name. You have it. Use it. Don’t address them as Dear Friend, Dear Customer, Dear Member.

2. Don’t send out a broadcast with only a clickable link and non content.

1. Don’t send out mistargeted messages, ie, sending messages for men to women

 

WHAT YOU SHOULD BE DOING:

5. Be sure and send new members of your list Follow ups.

4. Upsell and cross-sell to your members the longer they stay on your list.

3. Survey the ones who stick around to find out what they would like. Then you can give it to them.

2. Keep your lists separate by age, if possible.

1. Consider and plan for a subscriber lifecycle.

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!