To build a great relationship with your list, you need to develop your own philosophy that coincides with your list’s wants and desires.  They want to make money just as you do.  Some are just happy to collect ideas and products for “future” use.   That’s fine.  That benefits thae and it benefits you!  It makes them feel good, and helps you pay your bills.  And they might become motivated someday to take action.

But first and foremost, develop your philosophy around becoming awesome and giving huge value.  Value in marketing terms, as you probably know, is what is called Service in the rental business, or Return on Investment, ROI, in the investment field.  Everyone wants and absolutely should get a great return for their money and time.  It is our job as marketers to see that they get it.


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