Archive for February, 2012

DECIDE WHAT IS UNIQUE ABOUT YOU


If people are attracted to what you have to offer, and understand it, you immediately have great influence with them. Everyone wants to be a part of something. We belong, by droves, to clubs, churches, hobby groups. We’d rather work for a prestigious company rather than a no-name. Last week, when the guy in front of me in the rental car line reached the desk, he didn’t say his name or reservation number. He said, “I work for Boeing!” Are you important when you belong to a giant company? You think you are.

 Starbucks has created the illusion of a private club with its physical and emotional environment. Starbucks offers a consistent, comfortable place for their “members”, and its not cheap to belong. Critics mock it by calling it “Fourbucks,” but no one is laughing. We are lining up to buy our members discount cards and use them coast to coast. It costs to belong to starbucks. And people will pay to belong to your list if they think they must.

To connect with this desire to belong, to fulfill this need, you must get clear on what your primary category is. Be a specialist expert, so people know how to pigeon hole you. You too can create a psychological environment as emotionally appealing to your list as Martha’s is for her list and Starbuck’s is for their list. When you walk in and order your double mint latte with whipped cream on top, you are declaring your membership and exercising your privileges!

To be a successful marketer, you must define your focus. You need to build a business that is extraordinary and perceived as extraordinary by others. Don’t even think about being a normal business. 

GRAB THIS EMAIL TOOLBOX TO GROW YOUR LIST!

PLEASE TAKE THESE EMAIL RULE SETS TO ADD TO YOUR TOOLBOX TO BUILD A GREAT RELATIONSHIP WITH YOUR LIST!

(Note that a reverse order listing draws the reader in!)

WHAT NOT TO DO:

6. Don’t use “Info” as your From Name.

5. Don’t constantly change your from name. Focus on standing out as you! Develop your personality so your customers can connect with you!

4. Don’t YELL IN YOUR SUBJECT LINE

3. Address your customers by their name. You have it. Use it. Don’t address them as Dear Friend, Dear Customer, Dear Member.

2. Don’t send out a broadcast with only a clickable link and non content.

1. Don’t send out mistargeted messages, ie, sending messages for men to women

 

WHAT YOU SHOULD BE DOING:

5. Be sure and send new members of your list Follow ups.

4. Upsell and cross-sell to your members the longer they stay on your list.

3. Survey the ones who stick around to find out what they would like. Then you can give it to them.

2. Keep your lists separate by age, if possible.

1. Consider and plan for a subscriber lifecycle.

Develop Your Own Philosophy of Becoming Awesome!

To build a great relationship with your list, you need to develop your own philosophy that coincides with your list’s wants and desires.  They want to make money just as you do.  Some are just happy to collect ideas and products for “future” use.   That’s fine.  That benefits thae and it benefits you!  It makes them feel good, and helps you pay your bills.  And they might become motivated someday to take action.

But first and foremost, develop your philosophy around becoming awesome and giving huge value.  Value in marketing terms, as you probably know, is what is called Service in the rental business, or Return on Investment, ROI, in the investment field.  Everyone wants and absolutely should get a great return for their money and time.  It is our job as marketers to see that they get it.

 

YOUR KEY TO SUCCESS IN INFORMATION MARKETING

All you have to do to make money in Information Marketing is create your own product!  It should be a good one, one that stands out, that people are glad to receive.  If people like your product, they will probably like getting emails from you and most likely buy your products, especially if they are quite unique.

It helps to have a support group, so contact and share info with other marketers and  even team up with one when you get the chance so that you keep your momentum going, and are accountable to at least one person, your colleague.  Joining  mastermind group for mutual support is always useful, but can be expensive especially if you are on a budget.  Really, there is only one basic principle: keep trying to succeed, and you will.

In residential real estate, the governing rule is Location, Location, Location.  In commercial real estate, it is Cash Flow, Cash Flow, Cash Flow.  In Internet Marketing, our mantra is Never Give Up, Never Give Up, Never Give Up!

Every failure is a learning experience.  Every step puts you one step closer to your goals.  Every success in earned by hard work, and lots of it too!  We are all rooting for you, so give it 100%, hang it there, and the money will come like rain.  Drizzle, anyway. :-)