Fighting Complacency is like doing the dishes; it never ends!  But every time you take action in the kitchen, every thing is gleaming and ready, and you feel great!   So lets always be alert and thinking and working.  It is a great habit to have.  Building great habits is the way to put yourself on autopilot.  Pretty soon, you will not question yourself: should I take the day off and waste it away?  No, you review your to-to list every night, and wake up firing on all 8 cylinders.

Complacency is to be avoided at all costs.  It can creap into your life if you let it.  Don’t let it.  If you hit a plateau, think, OK, let’s try a different approach.  If you are making money, don’t slack off and think the gravy train will continue for ever.

First, look around.  Get some help, see what has worked for someone else.

Second, try to associate with like-minded powerfully motivated individuals.  Studies show that Wall Street traders who stayed in constant communication with colleagues outperformed those who did not. Consider your associates your support team, or support staff.  You can bounce ideas off of them and ideas come from them.  You can keep the energy level high this way.

Third, make sure you are not repeating actions or processes that lead to a dead end for you before.  Breath some fresh air into your daily routine.  Get innovative.  Go outside your comfort zone.

Fourth, try ramping up your exercise routine.  This will irrigate your brain with a lot of new ideas which you can use today. Fifth, look to mentors in the written word.  The classic marketing books from the past are timeless.  Read or reread Zig Zigler or Maltz or Dan Kennedy’s no BS series.  Are you complacent?  Don’t even think about it!