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Spring is here, more or less, and bringing along with it the usual spring fever.  Ouput seems to be slowing down by some of my marketing friends.  So please don’t let yourself slip into an unproductive rut.

If you find that a day or two goes by without you turning out a whole bunch of work, or perhaps any, don’t put off the whole shebang any longer.  Don’t just add stuff to your to-do list, and file the list.

Let’s figure out how we can break the sled runers loose from the frozen snow!   I say, don’t plan a huge barrage of work that gets put off ever longer.  Just pick one little thing that you can do today.  And another small chore tomorrow.  There, the work habit is starting to return.   Make it two things the following day, and three things the next.   There.   That is the way to regain your momentum and start adding dollars to your bank account.

TIME MANAGEMENT IS JUST ANOTHER WORD FOR MOMENTUM

We all want to get more done! Sometimes we wish that things would happen by themselves, but this does not happen, unless you have slipped into a parallel universe.  Sometimes I think that I am living in a parallel universe here, but all it takes is a quick dose of reality to get my back on track.

My to-do list grows at an astounding rate, as probably does yours too.  What is one to do.  Think about this.  If you look at your whole list, is often too easy to say, “I’ll start tomorrow.  There is no way I could even make a dent in the list of everything I have to do.”  The result: nothing gets done.

I think a better way to approach it is to do only one thing today, even if it is a very small thing.  If you already have monster momentum and are barreling along doing a kazillion things each day, keep on truckin’.  But if you need more traction, then go with this: do one thing each day, and your completed tasks list will grow at a pretty good clip.  There, I’ve updated my blog.  That’s one thing today.  But since I meant to do it yesterday, I still have one thing to do today.  I just bought a very cool, WSO.  Does that count?  Unfortunately, not.  Reading about work is not the same as doing it.  How ’bout laundry, going to the bank and grocery store?  All good activities, and all need to be done today, but unfortunately, we still need to build momentum with our business, with our work, to make any money.   So back to doing one thing today….something I don’t want to do.  I have a pretty good list.  It is easy to look busy, but on to the work pile…

TIME MANAGEMENT NEVER STOPS BE INTERESTING!

Hi Blog Readers,

Time Management is one of those universal topics we all acknowledge, but probably don’t give as much attention to as we should. My take is if you do what you don’t want to do, that is, work, then you are managing your time effectively. How many of us self-employed want to do what we absolutly do not want to do all day long, day after day? Just thinking about this kind of life hurts your brain, you say?

But actually, if you start doing this right now, doing what you don’t want to do, pretty soon you will get in the groove and be very, very productive, and really enjoy it. Admittedly, this is a hard concept to wrap your mind around. How about this: do your most difficult task first thing in the morning. With that out of the way, the rest of the day will seem easy, be easy, and the rest of your work will flow.

DECIDE WHAT IS UNIQUE ABOUT YOU


If people are attracted to what you have to offer, and understand it, you immediately have great influence with them. Everyone wants to be a part of something. We belong, by droves, to clubs, churches, hobby groups. We’d rather work for a prestigious company rather than a no-name. Last week, when the guy in front of me in the rental car line reached the desk, he didn’t say his name or reservation number. He said, “I work for Boeing!” Are you important when you belong to a giant company? You think you are.

 Starbucks has created the illusion of a private club with its physical and emotional environment. Starbucks offers a consistent, comfortable place for their “members”, and its not cheap to belong. Critics mock it by calling it “Fourbucks,” but no one is laughing. We are lining up to buy our members discount cards and use them coast to coast. It costs to belong to starbucks. And people will pay to belong to your list if they think they must.

To connect with this desire to belong, to fulfill this need, you must get clear on what your primary category is. Be a specialist expert, so people know how to pigeon hole you. You too can create a psychological environment as emotionally appealing to your list as Martha’s is for her list and Starbuck’s is for their list. When you walk in and order your double mint latte with whipped cream on top, you are declaring your membership and exercising your privileges!

To be a successful marketer, you must define your focus. You need to build a business that is extraordinary and perceived as extraordinary by others. Don’t even think about being a normal business. 

GRAB THIS EMAIL TOOLBOX TO GROW YOUR LIST!

PLEASE TAKE THESE EMAIL RULE SETS TO ADD TO YOUR TOOLBOX TO BUILD A GREAT RELATIONSHIP WITH YOUR LIST!

(Note that a reverse order listing draws the reader in!)

WHAT NOT TO DO:

6. Don’t use “Info” as your From Name.

5. Don’t constantly change your from name. Focus on standing out as you! Develop your personality so your customers can connect with you!

4. Don’t YELL IN YOUR SUBJECT LINE

3. Address your customers by their name. You have it. Use it. Don’t address them as Dear Friend, Dear Customer, Dear Member.

2. Don’t send out a broadcast with only a clickable link and non content.

1. Don’t send out mistargeted messages, ie, sending messages for men to women

 

WHAT YOU SHOULD BE DOING:

5. Be sure and send new members of your list Follow ups.

4. Upsell and cross-sell to your members the longer they stay on your list.

3. Survey the ones who stick around to find out what they would like. Then you can give it to them.

2. Keep your lists separate by age, if possible.

1. Consider and plan for a subscriber lifecycle.

Develop Your Own Philosophy of Becoming Awesome!

To build a great relationship with your list, you need to develop your own philosophy that coincides with your list’s wants and desires.  They want to make money just as you do.  Some are just happy to collect ideas and products for “future” use.   That’s fine.  That benefits thae and it benefits you!  It makes them feel good, and helps you pay your bills.  And they might become motivated someday to take action.

But first and foremost, develop your philosophy around becoming awesome and giving huge value.  Value in marketing terms, as you probably know, is what is called Service in the rental business, or Return on Investment, ROI, in the investment field.  Everyone wants and absolutely should get a great return for their money and time.  It is our job as marketers to see that they get it.

 

YOUR KEY TO SUCCESS IN INFORMATION MARKETING

All you have to do to make money in Information Marketing is create your own product!  It should be a good one, one that stands out, that people are glad to receive.  If people like your product, they will probably like getting emails from you and most likely buy your products, especially if they are quite unique.

It helps to have a support group, so contact and share info with other marketers and  even team up with one when you get the chance so that you keep your momentum going, and are accountable to at least one person, your colleague.  Joining  mastermind group for mutual support is always useful, but can be expensive especially if you are on a budget.  Really, there is only one basic principle: keep trying to succeed, and you will.

In residential real estate, the governing rule is Location, Location, Location.  In commercial real estate, it is Cash Flow, Cash Flow, Cash Flow.  In Internet Marketing, our mantra is Never Give Up, Never Give Up, Never Give Up!

Every failure is a learning experience.  Every step puts you one step closer to your goals.  Every success in earned by hard work, and lots of it too!  We are all rooting for you, so give it 100%, hang it there, and the money will come like rain.  Drizzle, anyway. :-)

 

 


Time Management is crucial, imperative, critical!

1. Decide what you want and what you want to accomplish.

2. Write it down, clearly, exactly, both short-term and long-term.

3. Write down end dates or a timeline for accomplishing your goals.

4. Make lists of everything you need to do to accomplish your goals.

5. Organize your lists into a plan that has the tasks in chronological order.

6. Start immediately on the tasks that will enable you to achieve your goals.

7.  Do something everyday to achieve your bigest goal.  Never miss a day.  This is the most important step of all.

You can make your lists on paper and fill out a new paper list every day.  Or I suggest that you keep a text file on your computer, either a notebook or word or odt file, that is simple to constantly refer to and update.  It is easier to cut and paste and delete and add to that it would be to fill out a whole paper sheet every day.  If you want to see it on paper, print it out.

If you minimize it on your computer, it is always at your fingertips.  After you accomplish a small task at the top, simple delete it, and the other tasks move up!  You become a veritable conveyer belt of accomplishments!

 

SECRETS of TIME MANAGEMENT…Always A HOT TOPIC!

 

JESUS IS COMING: LOOK BUSY!

This old joke says a lot about time management.  There is a big difference between being busy and looking busy!

When we think about it, we know that we could be using our time better.  Unless we are monster work-a-holics that crank out work 24/7, we know we could focus better, handle interruptions better, and be much more productive.  So how?

Here’s how: Answer these three questions:

ONE: WHAT IS THE MOST EFFECTIVE USE OF MY TIME RIGHT NOW?

Answer that and go with your answer!  you could be mowing the lawn or washing your car (8 dollar an hour jobs), or you could be planning your next info product, which pays hundreds of dollars.  Be specific, and write down your daily, weekly, monthly, yearly, and 5 year goals and go for it.

TWO: WHAT IS THE PAYOFF OF THIS ACTIVITY?

Do only the activities that contribute to the accomplishment of your goals!  You have a goal staring you in the face.  You do if you have written your goals and they are taped to the wall.  Posting on Facebook is not one of them.

THREE: WHAT CELL AM I IN?

This refers to a chart developed by Dr. Merrill Douglas:

IMPORTANT

U                            YES                                   NO

R       YES           1 CRISIS                       3 TRIVIAL

G

E         NO            2 NOT HAPPENING  4 WASTE

N

T

Important needs to be done.  Urgent might not be so important.  If you constantly pay attention and attend to the urgent and neglect the important, you have your priorities misplaced.  If something is important but not urgent, cell 2, it is often ignored by many people.  But they should really focus there to be more productive. (more tomorrow.)

 

 

 

WHERE TO DIRECT ALL YOUR ENERGY?

After your morning coffee, I bet you are raring  to go!  But to go where and do what? If we focus our energy with laser sharp focus, I bet we could triple our income!

If you want to make money online, well…first, choose a market you wish to serve. Choose your niche wisely, and you will be rewarded.  If you pick an area to focus on that has hoards of hungry buyers who can’t spend their money fast enough, chances are you will have some success or more likely a lot of success.

There are thousands of niches out there, but you should probably stay with the top three safe areas, health and fitness, personal relationships, and making money.  Thre will always be tons of people interested in these three areas.   Of course, you need to narrow it down, and take aim.

The more time you spend your research on likely target niches, the better chance of you finding a hot market that is under served.

Some claim that all the good domain names are taken but I know different.  When I searched last week for a domain for my latest Information Product, Advanced List Builder, is was available, so I snapped it up.  Since I have a deadline of Jan 31st for this product and today, the 15th, it is still not finished, I better get busy!

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